MIPTrends

Keynote – Stephen Davis, Hasbro

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By on Brands & Content

Stephen J. Davis is responsible for Hasbro’s Entertainment and Licensing segment, including developing, producing and distributing Hasbro content globally across all platforms through Hasbro Studios as well as oversight of the company’s licensing business. In this exclusive MIPJunior video conference, he discusses how the world famous toy company has transformed itself into a 360º entertainment provider, extending its brands across a range of experiences including film, TV, digital, music, licensing, theme parks and live events.

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About Author

MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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