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Innovation

Global Audience Demand for Digital Original Series – Exclusive White Paper

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With SVOD platforms proliferating around the world and Netflix and Amazon doubling their spending on original content, digital series are more popular than ever – yet the problem of measuring their success remains. Using the metric of demand, Parrot Analytics investigates the top original series from major US SVOD platforms in several international markets to see the local audience’s appetite for these digital originals.

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About Author

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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