MIPTrends

Keynote – Ivana Kirkbride, Go90

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By on Innovation

Ivana Kirkbride, go90’s Chief Content Officer, explains go90 and its rapidly growing position in original programming for mobile-first audiences. As the former Head of Content and Creator Partnerships at Vessel and, prior to that, a key executive launching YouTube into original programming, Ivana will discuss what it takes to create digital-native originals for global millennial audiences. She’ll invite go90 content partners to join her for a fireside chat on the topics of audience, data-driven development, the ever-changing landscape for talent and content and how strong partnerships are the proxy for even greater stories.

Download the transcript here!

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About Author

MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.

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