Susanne Daniels, YouTube’s Global Head of Original Content, will take a special look at YouTube and its new slate of original programming tailor-made for growing digital audiences. As the former President of Entertainment at the WB (now CW), Lifetime and MTV, Daniels will discuss the evolution of original programming and its importance in an age of fragmented audiences and on-demand and mobile-first viewing. She’ll discuss YouTube’s unique strategy, from highlighting the talents of established YouTube creators to pairing them with leading Hollywood directors and producers who can help bring their visions to life, all while empowering a new generation of independent and diverse voices. Daniels will be joined onstage by Lionsgate Television Group Chairman Kevin Beggs, an industry veteran responsible for some of the biggest hits on television across every platform, to talk about a new partnership with YouTube, as well as award-winning filmmaker and Rooster Teeth Chief Creative Officer, Burnie Burns, who has spent over a decade breaking new ground in online video.
Want to Know More About the Evolution of Original Programming? Attend MIPTV & MIPCOM !
