Top-level kids professionals share their vision of where the educational TV content is heading. They also discuss the importance of understanding the kids’ needs and their behaviour towards entertainment. “2 days, 1 venue, it’s a concentrated place, everyone is here, all the content is here, you get what you need. This is the right form. MIPJunior has it right !” – Allen Bohbot, Managing Director, 41 Entertainment (USA)
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