In this session, Adam Crozier, Chief Executive, ITV discusses ITV’s strategy to build an international content business, including the creative renewal of ITV Studios and its international expansion in key markets including America, where it is now the largest independent producer of non-scripted programmes. The conversation also explores ITV’s growing international scripted business, coinciding with the launch of ITV Studios’ new ambitious dramas ‘Beowulf’ and ‘Jekyll & Hyde’.
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MIP Markets
MIPTV and MIPCOM are the world’s most important global markets for the TV and digital media industry. They are the key events for buying and selling, financing and distributing programmes in all genres, on all platforms. Together, every 6 months, they form the annual landmark events of the entertainment calendar, attracting key industry executives, thought-leaders and creative talent from the entire content spectrum to negotiate deals, network and gain insight. MIPTV and MIPCOM respectively take place every Apriland October in Cannes, France.
