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Battle Studies: News from the Frontlines of the Streaming Wars in Europe

MIPCOM partners Parrot Analytics to provide an exclusive report that brings transparency to how audience preferences are shifting as content offerings and players fight for attention!
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Battle Studies: News from the Frontlines of the Streaming Wars in Europe

The entertainment landscape in Europe has never been as competitive as it is today. With a rigorous study of content supply and audience demand, MIPCOM and Parrot Analytics offer you an exclusive report that brings transparency to how audiences preferences are shifting as content offerings and new players fight for attention. Download the report and walk away with a new understanding of how to succeed and stand out as a producer, buyer, or seller of content in 2021.

Executive summary – Battle Studies: News from the Frontlines of the Streaming Wars in Europe

Amidst a rapidly changing world, the TV industry has been forced to adapt.

A growing number of platforms are competing for audience attention that continues to be stretched. Therefore, in this competitive landscape, understanding what audiences want has never been more challenging, but the potential rewards have never been greater.

Where is there whitespace opportunity in Europe ?

 

Download “Battle Studies: News from the Frontlines of the Streaming Wars in Europe” and discover:

  • Which content is successfully exported from Europe to the world ?
  • Where is there whitespace opportunity in Europe ?
  • Talent demand : finding the right talent to engage european audiences. What talent holds the keys ?
  • Converting Star power to high demand content
  • Market specific TV content trends from Germany/Spain/France/UK/ Sweden / Turkey including for each :
    • Which platform’s originals are most in demand ?
    • Genre preferences compare to the global average.
    • Key market-specific whitespace opportunities revealing where there is room for more content to meet undersupplied demand
    • The top 20 most in-demand new & returning series in each market

SVOD platform market demand share, genre, trends, whitespace opportunities, and top shows

This whitepaper has been co-created with Parrot Analytics exclusively for MIPCOM.
You may also want to read our 2021 Exclusive White Paper titled: Battle Studies: News from the Frontlines of the Streaming Wars in Latin America.

Bringing a multitude of producers, broadcasters, investors and distributors together to discover projects across all stages of development and production, MIPTV & MIPCOM! embody the go-to places for distribution and content development for all genres.

MIPTV will return to Cannes from 4 to 6 April 2022, including MIPDoc and MIPFormats.

About Author

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.

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