TV Business

The Global War for Premium Dramas: Are SVoD a Threat? – Exclusive White Paper

By Parrot Analytics on October 4, 2017 0 Comments

Are Digital Originals, or Broadcasters, winning the war for global viewers? With high-profile digital original dramas capturing headlines and the imagination of audiences worldwide, are streaming platforms on their way to challenge “premium content” on broadcast channels?
In this exclusive white paper, Parrot Analytics’ Mike Broster examines the global popularity of brand-defining shows and provides in-depth insights into the various regional differences.

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Parrot Analytics

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. Parrot Analytics captures an unprecedented spectrum of actual audience behavior including video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption spanning 249 countries. This enables media companies, for the very first time, to understand audience demand for content across all content distribution platforms in all markets around the world.